In this annual predictions episode, host Matt Wagner analyzes the intersection of society, technology, and economic trends to forecast what's ahead for small businesses and Main Streets. Drawing from consumer data, industry reports, and Main Street America's latest research, Matt identifies eight key trends that will impact everything from retail strategies to food and beverage concepts to financing models.
Whether you're a small-scale producer considering expansion, a Main Street director supporting makers and manufacturers, or a business owner wondering how to compete with mass market, this conversation offers practical insights on building a manufacturing business without leaving downtown.
This video session will guide you through the basics of branding for your small business. Learn how to define your brand, build awareness, and maintain consistency across all touch-points. We'll cover strategies for new and existing businesses, including market research, brand audits, and effective marketing techniques
Discover how to create a search-friendly website that drives user action and supports their goals. Whether you're launching a brand new website or looking to revitalize an existing one.
Discover the basics of how to create an engaging virtual tour that showcases your physical store and connects with customers online. In this webinar, you’ll learn ways to plan, shoot, and promote a virtual tour that enhances your online presence and drives foot traffic. Whether you’re working with a smartphone or professional tools, we’ll equip you with practical tips to make your store stand out.
Learn how to create professional product photos that capture attention and drive sales. Whether you're a beginner or looking to improve your existing photography skills, this webinar will provide you with valuable insights and practical advice.
Talk to almost any successful business owner and ask them what they credit their success to – it is never how smart they are, how charming they are or how big their vision is. It is, instead, about how disciplined they are in their daily routines, how they have built up their tenacity and resilience to face challenges, and how fast they can get back on track when they inevitably get stuck.
This workshop offers tips and best practices for getting your small business listed on Google search results and Google Maps.
Coming up with a business idea is easy. Launching it into a successful company is more difficult. Check out four tips that can help you get started.
In this special roundtable episode, host Matt Wagner sits down with community leaders from Spruce Pine, North Carolina, one year after Hurricane Helene devastated their downtown. This episode provides insights on how Main Street leaders and business owners can learn how to be better prepared for disaster from others who have recently gone through recovery efforts.
